Enervee®. Shop energy-smart.
Enervee’s mission is to be the universal energy efficiency decision engine that connects consumers, businesses and governments across the world.
During a hot summer in 2010, two friends faced a problem – choosing new energy-efficient appliances for their homes. Making this choice turned into a daunting task as Matthias and Don sifted through 18 different sources to effectively compare the energy efficiency of much needed new air conditioners, and other household products like TVs, refrigerators, and washing machines. Unsatisfied with their options, Matthias and Don began their quest to create a platform that ranks products of all sizes and types based on their energy consumption.
Enervee connects retailers, manufacturers, governments and utilities through an integrated product recommendation platform that is distributed via online, in-store, mobile and social channels. The Enervee® Score provides a universal way of comparing a product’s energy efficiency, based on industry standards, against all models available on the market. It is updated daily and reflects new products as they are introduced. We also help you to understand the TrueCost (purchase price + energy cost) of owning a product based on your local utility rate (from a database of 3,400 utility rates), how much you use a product (i.e. hours of TV watching per day), and the useful lifetime of the product (years of ownership).
If all US consumers purchased the most energy efficient TVs on the market for a single year, we could save 4.6 billion kWh of electricity which is about the same as taking half a million households off the grid.
Through real time analysis of TrueCost, product popularity and market share, our algorithms produce highly targeted recommendations that can be used in email marketing, direct mail advertising and banner ads. Some of the findings will really surprise you, such as incandescent light bulbs having a TrueCost of up to 8x as much as LED light bulbs. The Enervee partner network provides the opportunity to promote energy efficient products directly to millions of customers at the places they already shop.
Besides our free enervee.com consumer web site, Enervee also provides the following products and services:
Matthias is the co-founder and CEO at Enervee. He drives the company's vision, strategy and growth being deeply involved in every aspect of product development, brand and marketing. Prior to enabling energy-smart shopping at Enervee, Matthias was the global COO of Neo@Ogilvy, the digital media and marketing arm of WPP’s Ogilvy Group. He headed operations of 30+ offices around the world, and led the development of technologies, systems and processes for a staff of 700. Matthias is founder of Planetactive, one of the leading full-service digital agencies in Europe which he sold to WPP in 2006.
Since the early nineties Matthias worked at the forefront of changing the advertising and publishing industry through technology. He has helped brands like Amazon, Lufthansa, Cisco, American Experess, SAP and IBM to harness the potential of technology-enabled marketing. With Enervee he is now focused on bringing this experience to the energy market. Matthias was born and raised in Germany, "the greenest country by design" (Newsweek), and lives with his wife and daughters in Los Angeles.
Don is also Executive Chair and Co-Founder of Simpli.fi, a search informed online advertising platform. Prior to Simpli.fi, Don served as Global CEO of Havas Digital - one of the industry's largest digital holding companies. Prior to Havas Digital, Don was founder and CEO of HookMedia - a technology-based digital media agency that was sold to Media Contacts in 2001.
Don sits on the boards of directors of Enervee, AdSafe, digitalArbor, and buildOn. Don has spoken often on digital media, privacy, data, and real-time platforms. Don holds an MBA from the Darden School at the University of Virginia and a BA from Rutgers College.
David has been in software development and technology professionally for over 20 years. He started as a software manager and lecturer at the University of Calgary before moving to Los Angeles where he was CTO and senior architect for technology companies. David has been involved with a number of internet start-ups and has founded his own software company.
David holds a Bachelor of Science from the University of Calgary and has extensive experience in critical areas like code optimization, caching & scalability, asynchronous & systems programming, sockets & shared memory as well lightweight process programming.
Alex has a decade of experience with business development and enterprise software implementation in the smart grid, social mobile/web, and insurance sectors. He is well versed in global business, having spent four years of his career working abroad in the UK, Argentina, and South Korea. Alex's focus is on building partnerships that help Enervee leverage its unique data to expand into new industries and markets.
Alex holds a MBA, General Management, Renewable Energy from the Darden School at the University of Virginia and a Bachelor of Sciences, Information Science from the University of Pittsburgh.
Danny has many years of experience with managing the data challenges of e-commerce businesses at scale. He pairs a deep understanding of the dynamics at shopping comparison sites from his time at Shopzilla with the unique requirements at Walmart. Danny's focus is on extending the Enervee platform into new product categories and complex data analysis.
Danny holds a B.S. of Computer Science from the University of Georgia.
Guy is a professor in marketing and consumer behavior with Henley School of Business, UK, and a consultant focusing on helping clients create prosocial consumer behavior change. Guy's recent research has been featured by the American Marketing Association (US) and The Marketing Society (UK), with his work winning a 2013 award with the UK's Admap/Warc prize for strategic thinking in communications.
He is a regular contributor and presenter at events on brand strategy and consumer behavior (FT, NYT, IHT, El Pais) and is a published author (Wiley, 2011). Guy has completed post-grad programs with the University of Cambridge (UK) and Stanford Graduate School of Business (US), holds an MBA from IE (Madrid) and a PhD in social and consumer psychology from Cranfield School of Management (UK).