Enervee’s energy efficient product Marketplace will help consumers, governments, and manufacturers reach the goal of replacing more than 10 billion lights with ultra-efficient options.
While talks to reduce carbon emissions are underway at the COP21 in Paris this week, the governments of the US, China, UK, and 11 other countries have committed to deploying 10 billion high-efficiency light bulbs in an event called the Global Lighting Challenge (GLC).
As mentioned in a recent article on The Guardian, Enervee along with retailers and manufacturers such as Ikea, Cree and Philips have also committed to reaching the goal.
Enervee Makes Buying Energy Efficient Lighting More Efficient
Enervee’s contribution to the Global Lighting Challenge is to make the energy efficient choice the easy choice for those purchasing new lighting.
The Enervee Marketplace allows consumers to browse energy-saving lighting from many different manufacturers and retailers. Unlike other marketplaces, Enervee ranks and compares all products by their ability to save energy. This is presented in an easy to understand way called the Enervee Score, ranking all products in a category between 0–100. Most importantly the Enervee Marketplace also shows the long term costs/savings of any lighting product.
For example, while an incandescent bulb may cost less than a dollar to buy, switching an average home (say around 14 bulbs) to LED lighting, will save save as much as $12 dollars per year, per bulb, according to ENERGY STAR. These savings would be around $1,680 over the lifetime of the LEDs. Studies conducted by Enervee show that having this information right there on the product page makes it much more compelling for a consumer to make the switch.
Enervee also powers Marketplaces for utility companies, such as the Los Angeles Department of Water and Power, where energy rebates are offered on site for products such as refrigerators, televisions, and yes, lightbulbs, which help drive the cost of making the energy saving choice even lower.
Structuring the consumer experience to show the energy and incentive savings “baked in” to the sale price of the product has been shown to drive customers toward the energy efficient choice, without asking them to significantly change their behavior — every time you flip the switch with an efficient LED bulb in place, you are saving energy. With this innovative approach, Enervee can help people save billions of kilowatt hours, not by changing how they behave, but by transforming how they buy.
